Marketing News

Clairol ‘House Calls’ Offers Free At-Home Hair Color Appointments

Initiative will allow beauty enthusiasts to confidently dye their hair at home with each appointment.

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By: Lianna Albrizio

Associate Editor

Clairol is partnering up with Kim Kimble and Glamsquad to bring free at-home hair color appointments directly to consumers’ doors via Clairol House Calls this summer. After ascertaining that 70% of women are looking to cut back on salon visits while still wanting to color their hair, yet less than 40% feel confident in DIYing, Clairol’s House Calls will allow beauty enthusiasts to confidently dye their hair at home with each appointment. In January 2023, Clairol debuted three products that...

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